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Millennial & Gen Z Marketing


Millennials & Gen Z are a significant demographic with substantial buying power, accounting for 30% of the U.S. population and over $1.5 trillion in consumer spending. However, marketing to millennials requires a different approach that takes into account their unique perspectives and behaviors. At Division 52, we are uniquely positioned to help brands engage with this critical audience as a team of millennials ourselves. We understand what resonates with our generation and can help your brand connect with them in meaningful ways


90% of Millennials& Gen Z engage with their smart phones more than people!


Millennials & Gen Z crave interactive experiences that engage them with brands on a deeper level. As a group that's increasingly connected through social media, reaching out to them requires a strategic approach that goes beyond traditional marketing. To capture their attention, it's crucial to have a well-rounded mix of content across all key platforms, and to prioritize the delivery of complete brand experiences that resonate with them on a personal level.



Keeping up with the rapidly-evolving digital landscape is more critical than ever to reach and engage with the millennial audience. With over 97% of them owning smartphones and tablets, and using them over 55 times per day, it is essential to have a robust and flexible marketing strategy that can seamlessly reach them across all devices. At Division 52, we understand the importance of staying on top of the latest trends and innovations to help our clients effectively connect with millennials and drive business growth.

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