Founded in 2013 by Matthew Cheaton Jr, 5th Lane is a full-service production and creative company focused on delivering outstanding results. Rooted in a philosophy of inclusivity, diversity, and innovation, we assemble dynamic teams of creatives and filmmakers who bring fresh perspectives to every project. This collaborative spirit allows us to produce work that is not only visually striking but also deeply resonant with a wide range of audiences.We believe the best solutions emerge from diverse viewpoints. That’s why our approach blends strategic thinking with inventive storytelling—empowering brands, agencies, and clients to grow through bold, meaningful content.

Matthew Cheaton Jr. brings years of hands-on experience in the TV and film industry. Starting his journey as a Production Assistant and rising to the role of Producer, he’s built his career on hard work, passion, and an unwavering commitment to excellence. Through collaborations with top-tier clients and respected production companies, he has mastered the art of delivering high-caliber results across a wide range of budgets and scales. Today, he channels this expertise into 5th Lane, driving innovation and success for every client we serve.At 5th Lane, we go beyond traditional production. We create work that doesn’t just look good—it makes an impact. Our focus on inclusivity and creative problem-solving sets new standards in the industry, enabling us to craft stories that truly matter.