Founded in 2013 by Matthew Cheaton Jr., 5th Lane Entertainment is a full-service production company built on execution, collaboration, and trust. We specialize in delivering high-impact visual storytelling by assembling the right teams for every project—filmmakers, creatives, and producers who understand how to move efficiently, adapt on set, and deliver at a high level.

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At the core of 5th Lane is a belief that strong work comes from diverse perspectives and a disciplined process. Every project is approached with intention, blending strategic thinking with cinematic storytelling to create work that feels elevated, authentic, and resonant. The result is content that doesn’t just look good it connects and performs.

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To support brands beyond individual projects, 5th Lane is backed by Division 52 Creative, our in-house creative and content agency. Division 52 focuses on ongoing strategy, monthly content, and brand systems allowing clients to scale their presence while maintaining the same production standard and creative consistency. Together, the studio and agency operate as one ecosystem: high-end production paired with long-term creative growth.

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At 5th Lane, we go beyond traditional production models. From one-off campaigns to ongoing content systems, we operate as true partners solving creative challenges, protecting the vision, and executing with precision. Our work is designed to stand out, scale effectively, and make a lasting impact.