Founded in 2013 by Matthew Cheaton Jr., 5th Lane Entertainment is a full-service production company built on execution, collaboration, and trust. From day one, the company has focused on assembling the right teams for every project—filmmakers, creatives, and producers who know how to move efficiently, adapt in real time, and deliver at a high level.

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Over the past decade, 5th Lane has grown by evolving with the industry rather than reacting to it. As production landscapes shift and technology advances, we’ve integrated AI-driven workflows and smart production systems that increase efficiency, reduce overhead, and ultimately save our clients money—without sacrificing creative quality. By leveraging automation, streamlined pre-production processes, and emerging creative tools, we’re able to produce more with precision while maintaining the cinematic standard we’re known for.

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At the core of 5th Lane is the belief that exceptional work comes from diverse perspectives paired with a disciplined process. Every project is approached with intention—blending strategic thinking with elevated visual storytelling to create content that feels authentic, refined, and results-driven. Our work doesn’t just look good; it connects and performs.

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A key advantage of 5th Lane is its leadership. Founder Matthew Cheaton Jr. remains actively involved in the production industry outside of 5th Lane, giving him firsthand insight into evolving trends, technologies, and on-set realities. This continued hands-on experience ensures that the company stays aligned with where the industry is going—not where it’s been. The knowledge gained in the field translates directly into how 5th Lane operates: leaner systems, smarter decisions, and a forward-thinking creative approach.

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To further support brands beyond individual projects, 5th Lane is backed by Division 52 Creative, our in-house creative and content agency. Division 52 focuses on long-term strategy, monthly content ecosystems, and brand infrastructure—allowing clients to scale their presence while maintaining production-level quality and creative consistency. Together, the studio and agency operate as a unified ecosystem: high-end production paired with sustainable creative growth.

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At 5th Lane, we go beyond traditional production models. Whether executing a single campaign or building an ongoing content engine, we operate as true partners—solving creative challenges, protecting the vision, and delivering with precision. Our work is designed to stand out, scale efficiently, and create lasting impact in a rapidly evolving industry.​​​​​​​

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